Working with Henry Winslow to help him build Tricycle Day into a successful newsletter and media brand in less than 6 months

<aside> 🦪 Business Coaching provided by Mike Blumenthal - Pearl Business Coaching

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$0 to $35k in 4 Months

The process

User Acquisition:

Subscriber Engagement:

Revenue through Multiple Business Models:

Conclusion: Creativity and Organization of Thoughts

If you’re a solopreneur building a tech business and looking for help - I’ve got your back.

When Henry Winslow reached out to me in April 2023, he was in the early days of building Tricycle Day.

His vision was a media brand that helps the everyday consumer get closer to psychedelics through funny memes, easily consumable content, and intimate interviews with experts.

https://www.tricycleday.com/

<aside> 🍄 The newsletter features the latest research, policy, and business news on Psychedelics.

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Henry is a solopreneur in his 3rd or 4th business venture.

From selling products online, and consulting for large consumer and healthcare brands, to creating a yoga and meditation app - he had vast experience in brand building and distribution of ideas to customers.

When we first met, he was a busy solopreneur looking to bring someone into his business to help grow it without giving away decision-making power.

The newsletter had about 1,500 subscribers at the time and had not yet been monetized.

As an outsourced business partner, my program helps entrepreneurs build their businesses by focusing on actions and metrics that drive business outcomes.